Posts by Elizabeth
What we’ve come to believe about social media marketing is wrong. They are myths. Time to crush them!
Directing targeted traffic from platforms like Facebook and Twitter to onsite landing pages is the only way to fully maximize the value of social media. Unfortunately, very few marketers and brands have a complete understanding of what it looks like to effectively move these users from social media to branded pages. Let’s highlight a […]
According toa new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. […]
According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships […]
Twitter has always been a quick and easy way to connect with other people and be informed. You can publish your content and reach hundreds (even thousands) of people. Even better, unlike many other social networks, you can repost your original content several times to gain even more exposure. You can do more with Twitter […]
What’s the point in an advertising campaign if it doesn’t boost your return on investment (ROI)? Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom […]
Twitter is getting serious about its advertising platform and is looking for every possible way to increase its monetization, with segmentation being important when trying to narrow down a campaign’s audience. They always look for ways to improve their precise targeting capabilities to help drive deep engagement and better performance for brands. Just in […]
If you’re in the digital marketing game these days, you can’t ignore a powerful channel to bring traffic and sales. While your results from the SEO campaign could take months, you should use Facebook (or another PPC channel) to gain an initial boost for your digital marketing efforts.
As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted due to the fact that everyone is doing it. Right now, one of the most […]
Are Millennials Different? Ranging from the early ‘80s to the first few years of the 21st century, millennials will come to occupy a primary role in the United States over the next two decades. With incredible purchasing power and specific interests, this generation is much more likely to communicate their ideas and feelings over social […]